Course Overview
This course is a straightforward guide to learn the basics of copywriting. From making and choosing the right words and sentences for sales or marketing, to knowing the Do’s and Dont’s of being a solid copywriter!
Objectives
To excite and persuade people with words and learn trade secrets of top-notch copywriters. As a result, get your targeted audience to read and act on your words like never before.
What you will learn
- Craft of copywriting
- Types of copywriting: To sell, inspire or inform
- Working with a brief and identifying key messages
- Knowing your target audience
- Creating impactful headlines
- Creating narrative: Tips and tricks
- Finding fresh and interesting angles: Current or Evergreen
- Storytelling in copywriting
- Do's and Dont's of copywriting
- Writing for Design
- Writing scripts for the Internet
Preparation
- Macbook or Windows or Linux notebook with minimum 4Gb RAM
- Fast internet connection.
- Basic Knowledge operating a Macbook or Windows or Linux notebook.
Prerequisites
Very basic understanding of sales and marketing and knowledge of
social media is recommended but not required.
Who should attend this course?
This course is best suited for Marketers who want to increase their earning potential and career prospects, Freelancers who want to upskill, Busy people who want to learn copywriting as quickly and memorably as possible! and anybody who interested to do a Creative Copywriting
Outcome
You will be able to craft the most effective copy imaginable which seems impossible by your standard at first. All by understanding the essentials of copywriting basic principles.
HRDF Claimable?
Elyzian Interactive PLT is an HRDF approved centre for SBL scheme trainings (MyCoID LLP0010236LGN), and therefore all our certification trainings and workshops are HRDF claimable under the Skim Bantuan Latihan (SBL Scheme and SBL-Khas), subject to prior application to HRDF by the employers and PSMB’s approval.
For trainings under the SBL-Khas Program, fees will be paid by PSMB to our training centre on behalf of employers based on claims we submit upon completion of training. No upfront payment is required.
All of our training classes are HRDF claimable. For more information,
