Course Overview

Writing and finding social media content to capture big marketing ideas Transforming storytelling as a marketing skill for publicity and promotional tool Unvealing the basic creative process behind content writing for social media

What you will learn

• Introduction
• Undestanding Social Media
• Structuring Narrative
• Controlling Information
• Holding Audience: Tools of Engagement
• Research
• Selecting the Story
• Developing the Story
• Interviewing
• Social Media Language: Tone and Voice
• Draft and Revision
• Working as a Writer
• Conclusion

Target Audience

Professionals, Corporate Executives, Civil Servants & SME Company Personnel